A relationship with you based on partnership is the only way we can achieve your goals.
Benefit from our business, industry and technical experience
Having an experienced local partner at your side to help you design and implement your market development strategy can make all the difference. Dr. Baumer can be that partner. We are unique in that we have market, business and technical knowledge of specific high-tech markets – and you need all three in order to be successful in the market.
We are proud of our reputation for delivering highly tailored advice and service, which minimizes the risks to our clients and therefore puts them on a faster track to new business opportunities in Germany and the other DACH markets (Austria and Switzerland).
Long track record
Dr. Baumer (“Dr. Baumer Consultants”) was established in the mid-1990s when Dr. Claus Baumer, a Ph.D. in electrical engineering, was asked by a Western European export promotion organization to introduce a cluster of regional ICT and electronics companies to potential business partners and customers in Germany.
Since then, small, medium-sized and large companies as well as export and investment promotion agencies from across the globe have turned to Dr. Baumer and his team of experts to find new customers, partners and investors in Germany, and develop their business in the German market.
We have been working with software solution providers, manufacturing service providers, product manufacturers – in short, typically companies which offer high-tech products, services or solutions.
We know how to sell and connect in many target market segments, including ICT, electrical industry, construction, automotive, engineering, industrial, energy and environmental, transport and logistics, and medical.
Thanks to our deep knowledge of these sectors, we are also in a position to support companies at the cutting edge of new innovative developments, such as Internet of Things (IoT), Industry 4.0, Artificial Intelligence/Data Science.
Over the years, we have looked into a number of other industries and geographies, as well. Just ask us, whether we feel that we can handle your task – possibly calling on our network of specialists.
Your long-term business success in Germany depends on meeting and working with the right people. And that starts with the partner you select to support you during the process of developing your business in the German / DACH market. So here is what you can expect if you decide to work with us.
The values that guide Dr. Baumer:
Frequently Asked Questions
I want to enter the German market. How can you help me?
There are many ways in which we can help you, such as by providing crucial information about the market (market insight), helping you to create a successful ‘Go-to-market (GTM) strategy’, connecting you with new clients and business partners, or even assisting you to set-up business in Germany.
We can adapt to your requirements flexibly and, if necessary, with additional solutions, such as:
- Market tests, competitor analyses, positioning, value propositions
- E-mailings, newsletters, advertorials in German, marketing automation
- German sales material (web, presentations, landing pages, technical translation, etc.)
- Invitation management (trade fairs/events)
- Business development services for other international markets, through our network of partners
- German virtual office
- Interim management of your activities in Germany
When it comes to expert advice, sales and business development, you are in good hands with us.
Can you help us find customers/sales partners in Germany?
Yes. We can connect you with new customers and sales partners by using different approaches. We research, create target lists, contact company targets via different channels and qualify them. Thanks to our experience, we have developed an extensive network of contacts over the years, we know the German organisational culture and we know how to interact with decision-makers. If we say we can help you, then we can do it!
Outsourcing sales in Germany: Can you help us in the long term?
Of course. We can act as your local sales team in Germany and we will be responsible for your sales activities. By working with us, you will be present in the market via an experienced sales team who speaks local and foreign languages and has extensive knowledge in business, marketing and sales.
Our product/service offering is very complicated. Do you understand what we do?
Our team consists of practitioners with extensive knowledge in business, marketing and sales – sophisticated products/services are our strength. We have worked with very ‘niche’ products, we have targeted very ‘niche’ markets and we can proudly say we have been successful!
Dr. Baumer has been supporting tech companies since 1993 and has extensive experience in making companies successful in Germany. So even if you think, that you have a very sophisticated product or service, please do not hesitate to contact us. We like challenges.
How can we track your sales activities?
We work transparently and provide a complete overview of our current accomplishments and future activities, therefore you can always keep track of our actions. In case of questions or inquiries from interested companies, we report and act immediately. We work closely with our customers and have regular online meetings to discuss sales pipelines, work progress, etc..
The benefit of working with us is that you can keep all our research, stats and valuable information for the future too. So even after our contract is over, you will have the names of all targeted companies and in addition, you will get the key personnel information for prospects so you can maintain future contact.
How quickly can we see results?
It depends, but be realistic and do not expect that a miracle will happen overnight. In some cases, we can get results sooner, whereas in others – it takes more time. Likewise, some projects can be quite short, whereas the sales cycles for more sophisticated products and solutions require more time. Please refer to our ‘Experience’ page for more information about some past projects and results.
What is your business model?
We have different types of solutions, which are flexible and can be adjusted according to the needs of each individual company. Therefore, the fees for our solutions vary depending on what a company wants to achieve in Germany. Once the requirements and scope of activities have been discussed with your company, we will gladly provide a concrete offer.
In any case, our services are cost-effective for you, as you will save a lot of money from having to hire your own sales people in Germany, training them, opening an office, dealing with bureaucracy, etc..
So if you would like to know what we can do for you, please contact us to discuss in more detail.
Are you a reseller?
We ourselves are not a reseller, distributor or customer for you. We are a business development company that can help you expand your sales, connect you with new customers or business partners and simply said – make you more profitable in Germany.
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