A developer and manufacturer of drives consisting of mechanical gear and electric motor for applications in energy, agriculture, food, medical, automation, furniture, access control, etc..
Our client wanted to offer application specific motor/gear box solutions either in Germany or France in addition to standard products. Our client was struggling to get a hands-on initial feel for feasibility, market requirements and potential in the German market.
- We generated and implemented a program to arrange a series of presentation meetings with selected companies for our client.
- By taking into consideration our clients’ existing projects in their home market, we researched suitable applications/industry sectors which our client could target in Germany.
It turned out that the French market was easier to access for market related reasons and reasons related to the internal resources of our client. The project helped our client to focus on the right export market and to achieve the export success he was looking for in the longer term.