• Experience
  • Experience

Experience

Since the mid-1990s we have been helping companies and organizations to launch new business activities in Germany and other markets – and we have a track record of delivering results. Here are some recent cases.

Client
Provider of business process consulting, software development and big-data analysis from South-Eastern Europe.

Challenge
Our client was facing difficulties in making a well-informed decision regarding their ‘Go-to-market’ (GTM) strategy for Germany.

Our solution

  • We provided an overview of the market opportunities for the client’s service offering in various industrial sectors in Germany, including machinery, electric/electronic industries, automotive, etc.
  • To prioritize opportunities, we conducted due diligence on each sector.

Result
Our client learned what would be the most focused and cost-efficient approach in order to achieve their goals in the German market and make an informed decision for next steps.

Go-to-market strategy

Client
Western European developer and manufacturer of a wireless data logger solution for cloud-based temperature/humidity monitoring.

Challenge
During the execution of a well-planned expansion strategy, our client was facing difficulties in finding suitable sales partners in the DACH region, who are operating in specific markets (e.g. pharma, food, mapping, health case, cold chain, etc.).

Our solution

  • Exemplary research of potential partner types along the value chains in the specific markets for our client and selection of most suitable sales partner types.
  • Implementation of a sales partner search campaign..

Result
Our client was able to begin technical and commercial discussions with potential sales partners, which resulted in contracts with three sales partners. Our client is now successfully exporting to the DACH region.

Leads, Clients & Revenue

Client
A developer and manufacturer of drives consisting of mechanical gear and electric motor for applications in energy, agriculture, food, medical, automation, furniture, access control, etc.

Challenge
Our client wanted to offer application specific motor/gear box solutions either in Germany or France in addition to standard products. Our client was struggling to get a hands-on initial feel for feasibility, market requirements and potential in the German market.

Our solution

  • We generated and implemented a program to arrange a series of presentation meetings with selected companies for our client.
  • By taking into consideration our clients’ existing projects in their home market, we researched suitable applications/industry sectors, which our client could target in Germany.

Result

It turned out that the French market was easier to access for market related reasons and reasons related to the internal resources of our client. The project helped our client to focus on the right export market and to achieve the export success he was looking for in the longer term.

Market Insight

Client
A northern European manufacturer of cable harnesses and cable assemblies.

Challenge
Our client served the northern part of the German market directly. But in order to respond to the fast changing market environment and the huge potential for their offering in the southern part of Germany, our client was pressured to react quickly and find a joint-venture partner for proto-typing in the south as part of their growth strategy.

Our solution

  • We tailored an iterative, highly collaborative approach to search and pre-qualify potential joint-venture candidates in the field of design and prototyping of cable harnesses. This included assessment of potential synergies and fit of short-listed candidates.
  • Our network partners provided auditing/due diligence, tax advice, and drafted contracts.
  • We managed the complete process for the senior management of our client.

Result

After finding the right business partner, our client increased their foothold in the southern part of Germany and achieved their growth targets.

Business Setup

Client
A government organisation to help SMEs go international, encourage foreign direct investment and tourism promotion from Northern Europe.

Challenge
Our client was challenged with accelerating sustainable growth of advanced technology companies from the Industrial Internet of Things (IIoT) and Big Data ecosystem with a dedicated export program.

Our solution

  • Mapping out the offering, needs, experience and expectations of the participating companies in their target markets.
  • Research of the present market status and market developments in the target markets in Germany and what business opportunities it offered to participating companies.
  • Afterwards we executed a project to promote the companies offerings, seeking actively new business opportunities, generate new business leads and helping the member companies of the export program to win business in their target markets.

Result

Thanks to our local expert knowledge and guidance, the companies got in front of potential business partners and clients in Germany, and were able to take advantage of the provided business opportunities.

Export promotion

Client
A Regional Development Agency from East Asia

Challenge
Within an already established investment promotion strategy, our client wanted to boost a new hub for medical R&D and manufacturing. The client was having difficulties to get in front of corporate decision makers whose organizations had expansion plans for East Asia and could consider the medial hub as an option.

Our solution

  • We structured and implemented a focused lead generation campaign targeting medical device and pharmaceutical companies in Germany and Switzerland.
  • Objective was to identify companies with expansion plans, which were looking for a location in East Asia for R&D, manufacturing, and/or service and training centers.
  • We worked closely with our client in order to help them bring visitors to their region. Likewise, we were supporting the companies who were interested in further discussions with our client to visit the medical hub in the Far East.

Result

We found new opportunities for our client with targeted companies. Moreover, we connected the medical hub with decision makers in corporate HQs in EU and when appropriate, in regional HQs in Asia too.

Investment promotion

Client
Provider of business process consulting, software development and big-data analysis from South-Eastern Europe.

Challenge
Our client was facing difficulties in making a well-informed decision regarding their ‘Go-to-market’ (GTM) strategy for Germany.

Our solution

  • We provided an overview of the market opportunities for the client’s service offering in various industrial sectors in Germany, including machinery, electric/electronic industries, automotive, etc.
  • To prioritize opportunities, we conducted due diligence on each sector.

Result
Our client learned what would be the most focused and cost-efficient approach in order to achieve their goals in the German market and make an informed decision for next steps.

Go-to-market strategy

Client
Western European developer and manufacturer of a wireless data logger solution for cloud-based temperature / humidity monitoring.

Challenge
During the execution of a well-planned expansion strategy, our client was facing difficulties in finding suitable sales partners in the DACH region, who are operating in specific markets (e.g. pharma, food, mapping, health case, cold chain, etc.).

Our solution

  • Exemplary research of potential partner types along the value chains in the specific markets for our client and selection of most suitable sales partner types.
  • Implementation of a sales partner search campaign.

Result
Our client was able to begin technical and commercial discussions with potential sales partners, which resulted in contracts with three sales partners. Our client is now successfully exporting to the DACH region.

Leads, Clients & Revenue

Client
A developer and manufacturer of drives consisting of mechanical gear and electric motor for applications in energy, agriculture, food, medical, automation, furniture, access control, etc..

Challenge
Our client wanted to offer application specific motor/gear box solutions either in Germany or France in addition to standard products. Our client was struggling to get a hands-on initial feel for feasibility, market requirements and potential in the German market.

Our solution

  • We generated and implemented a program to arrange a series of presentation meetings with selected companies for our client.
  • By taking into consideration our clients’ existing projects in their home market, we researched suitable applications/industry sectors which our client could target in Germany.

Result

It turned out that the French market was easier to access for market related reasons and reasons related to the internal resources of our client. The project helped our client to focus on the right export market and to achieve the export success he was looking for in the longer term.

Market Insight

Client
A northern European manufacturer of cable harnesses and cable assemblies.

Challenge
Our client served the northern part of the German market directly. But in order to respond to the fast changing market environment and the huge potential for their offering in the southern part of Germany, our client was pressured to react quickly and find a joint-venture partner for proto-typing in the south as part of their growth strategy.

Our solution

  • We tailored an iterative, highly collaborative approach to search and pre-qualify potential joint-venture candidates in the field of design and prototyping of cable harnesses. This included assessment of potential synergies and fit of short-listed candidates.
  • Our network partners provided auditing/due diligence, tax advice, and drafted contracts.
  • We managed the complete process for the senior management of our client.

Result

After finding the right business partner, our client increased their foothold in the southern part of Germany and achieved their growth targets.

Business Setup

Client
A government organisation to help SMEs go international, encourage foreign direct investment and tourism promotion from Northern Europe.

Challenge
Our client was challenged with accelerating sustainable growth of advanced technology companies from the Industrial Internet of Things (IIoT) and Big Data ecosystem with a dedicated export program.

Our solution

  • Mapping out the offering, needs, experience and expectations of the participating companies in their target markets.
  • Research of the present market status and market developments in the target markets in Germany and what business opportunities it offered to participating companies.
  • Afterwards we executed a project to promote the companies offerings, seeking actively new business opportunities, generate new business leads and helping the member companies of the export program to win business in their target markets.

Result

Thanks to our local expert knowledge and guidance, the companies got in front of potential business partners and clients in Germany, and were able to take advantage of the provided business opportunities.

Export promotion

Client
A Regional Development Agency from East Asia.

Challenge
Within an already established investment promotion strategy, our client wanted to boost a new hub for medical R&D and manufacturing. The client was having difficulties to get in front of corporate decision makers whose organizations had expansion plans for East Asia and could consider the medial hub as an option.

Our solution

  • We structured and implemented a focused lead generation campaign targeting medical device and pharmaceutical companies in Germany and Switzerland.
  • Objective was to identify companies with expansion plans, which were looking for a location in East Asia for R&D, manufacturing, and/or service and training centers.
  • We worked closely with our client in order to help them bring visitors to their region. Likewise, we were supporting the companies who were interested in further discussions with our client to visit the medical hub in the Far East.

Result

We found new opportunities for our client with targeted companies. Moreover, we connected the medical hub with decision makers in corporate HQs in EU and when appropriate, in regional HQs in Asia too.

Investment promotion