• Experience
  • Experience

Experience

Since the mid-1990s we have been helping companies and organizations to launch new business activities in Germany and other markets – and we have a track record of delivering results. Here are some recent cases.

Client
Provider of business process consulting, software development and big-data analysis

Client’s origin
South-Eastern Europe

Client’s goal
Make a well-informed decision regarding its market strategy for Germany

Our specific services

  • We provided an overview of the market opportunities for the client’s service offering in various industrial sectors in Germany, including machinery, electric/electronic industries, automotive, etc.
  • We provided initial suggestions of the sectors the client should prioritize.
  • We helped develop the marketing strategy based on the priority sectors.

Result
Our client learned what would be the most focused and cost-efficient approach in order to realize its goals in the German market and make an informed decision for next steps.

Market intelligence

Client
Developer of Internet of Things/wireless solutions

Client’s origin
Western Europe

Client’s goal
Find sales partners in the DACH region (Germany, Austria, Switzerland)

Our specific services

  • We researched potential sales channels for one of the client’s products: a wireless cloud solution for climate-controlled transportation and storage.
  • We searched and pre-qualified potential distributors and value-added resellers.
  • We arranged introductory meetings between the client and the potential sales partners.

Result
Our client was able to begin technical and commercial discussions with several potential resellers.

Market development

Client
Manufacturer of customized inductive components

Client’s origin
Eastern Europe

Client’s goal
Penetrate the German market more deeply

Our specific services

  • We acted as the client’s front end in Germany.
  • We provided strategic advice on how the client should target suitable industry sectors.
  • We continuously generated leads and managed the relationship with prospective clients.

Result

  • Our support generated significant interest and concrete inquiries from numerous German manufacturers with a demand for air coils, contactor coils, one- and multi-layer coils, transformers and chokes, etc.
  • In this stage of market penetration, our client was able to save significant cost by having us serve as their local front-end office at an agreed service level, instead of hiring a sales engineer.
Outsourced sales

Client
Provider of cable manufacturing services

Client’s origin
Eastern Europe

Client’s goal
Presence in Germany through a joint-venture partner

Our specific services

  • We searched and pre-qualified potential joint-venture candidates in the field of design and prototyping of cable harnesses.
  • We provided intercultural support during negotiations with the short listed candidates.
  • Our network partners provided auditing/due diligence, tax advice, and drafted contracts.

Result

Our client found a suitable business partner for increasing its foothold in Germany.

Business Setup

Client
A cluster of companies from the Industrial Internet of Things (IIoT) and Big Data ecosystem

Client’s origin
Northern Europe

Client’s goal
Increase exports to Germany

Our specific services

  • We assessed the German engineering, energy, and utilities markets for the companies’ products and services portfolio, and the market readiness of the individual companies.
  • We carried out pro-active marketing and sales for the cluster and helped the companies to present their offerings to potential clients in Germany.

Result

  • The companies obtained significant new insight regarding the German market.
  • Companies got in front of potential business partners and clients in Germany, and could start business negotiations.
Export promotion

Client
A Regional Development Agency from the Far East

Client’s origin
Far East

Client’s goal
Find investors for the region

Our specific services

  • We provided strategic counsel, which industries and sub-sectors could bring value-add to the region’s industry base.
  • We searched and qualified companies from Germany, Switzerland, and Austria, which might plan setting up a sales office or production facility in the Far East, where our client’s region might be an option.
  • We organized a two-week roadshow for our client’s representatives with DACH companies, which showed concrete interest in expanding in the Far East.

Result

  • During the roadshow, our client’s representatives introduced their region’s opportunities to high-potential companies from Germany, Switzerland, Austria.
  • Our client could work on new promising direct investment prospects in its sales pipeline.
Investment promotion

Client
Provider of business process consulting, software development and big-data analysis

Client’s origin
South-Eastern Europe

Client’s goal
Make a well-informed decision regarding its market strategy for Germany

Our specific services

  • We provided an overview of the market opportunities for the client’s service offering in various industrial sectors in Germany, including machinery, electric/electronic industries, automotive, etc.
  • We provided initial suggestions of the sectors the client should prioritize.
  • We helped develop the marketing strategy based on the priority sectors.

Result
Our client learned what would be the most focused and cost-efficient approach in order to realize its goals in the German market and make an informed decision for next steps.

Market intelligence

Client
Developer of Internet of Things/wireless solutions

Client’s origin
Western Europe

Client’s goal
Find sales partners in the DACH region (Germany, Austria, Switzerland)

Our specific services

  • We researched potential sales channels for one of the client’s products: a wireless cloud solution for climate-controlled transportation and storage.
  • We searched and pre-qualified potential distributors and value-added resellers.
  • We arranged introductory meetings between the client and the potential sales partners.

Result
Our client was able to begin technical and commercial discussions with several potential resellers.

Market development

Client
Manufacturer of customized inductive components

Client’s origin
Eastern Europe

Client’s goal
Penetrate the German market more deeply

Our specific services

  • We acted as the client’s front end in Germany.
  • We provided strategic advice on how the client should target suitable industry sectors.
  • We continuously generated leads and managed the relationship with prospective clients.

Result

  • Our support generated significant interest and concrete inquiries from numerous German manufacturers with a demand for air coils, contactor coils, one- and multi-layer coils, transformers and chokes, etc.
  • In this stage of market penetration, our client was able to save significant cost by having us serve as their local front-end office at an agreed service level, instead of hiring a sales engineer.
Outsourced sales

Client
Provider of cable manufacturing services

Client’s origin
Eastern Europe

Client’s goal
Presence in Germany through a joint-venture partner

Our specific services

  • We searched and pre-qualified potential joint-venture candidates in the field of design and prototyping of cable harnesses.
  • We provided intercultural support during negotiations with the short listed candidates.
  • Our network partners provided auditing/due diligence, tax advice, and drafted contracts.

Result

Our client found a suitable business partner for increasing its foothold in Germany.

Business Setup

Client
A cluster of companies from the Industrial Internet of Things (IIoT) and Big Data ecosystem

Client’s origin
Northern Europe

Client’s goal
Increase exports to Germany

Our specific services

  • We assessed the German engineering, energy, and utilities markets for the companies’ products and services portfolio, and the market readiness of the individual companies.
  • We carried out pro-active marketing and sales for the cluster and helped the companies to present their offerings to potential clients in Germany.

Result

  • The companies obtained significant new insight regarding the German market.
  • Companies got in front of potential business partners and clients in Germany, and could start business negotiations.
Export promotion

Client
A Regional Development Agency from the Far East

Client’s origin
Far East

Client’s goal
Find investors for the region

Our specific services

  • We provided strategic counsel, which industries and sub-sectors could bring value-add to the region’s industry base.
  • We searched and qualified companies from Germany, Switzerland, and Austria, which might plan setting up a sales office or production facility in the Far East, where our client’s region might be an option.
  • We organized a two-week roadshow for our client’s representatives with DACH companies, which showed concrete interest in expanding in the Far East.

Result

  • During the roadshow, our client’s representatives introduced their region’s opportunities to high-potential companies from Germany, Switzerland, Austria.
  • Our client could work on new promising direct investment prospects in its sales pipeline.
Investment promotion