Customized advice and hands-on support to develop your business in Germany
We advise, guide and support international companies – mainly from high-tech sectors – to get their foot in the door of the German market and then build a sustainable, successful business. Likewise, export and investment promotion organizations profit from our unique combination of industry and business knowledge.
As the largest economy in Europe, Germany is an attractive destination for companies from other countries seeking to sell their products and services to a new customer base, or to expand their existing business in Germany. And, to overseas growth regions, companies from Germany, Austria and Switzerland can add value as investors.
But Germany may be a difficult market to enter, for a number of reasons. It starts with the need to understand German mentality and German business culture. Foreign companies might have a great product, market leadership in their home market, and lower labor costs. But then they realize it will be hard to compete against German companies’ high productivity and sophisticated, agile processes.
Your fast track into the German market
Going it alone in Germany is possible. But you will significantly increase your chances of long-term success by working with a local partner with deep knowledge of your industry and experience. Working with us, you will avoid the typical mistakes foreign companies make when trying to enter the high-tech markets of Germany and other DACH markets. We will provide an honest assessment of your chances of success, prepare the ground for a possible market entry, and then open doors to potential new customers and business partners.
We offer the following solutions – for private sector firms and for trade promotion organizations and investment promotion agencies:
There are so many questions to consider when you decide to expand to new markets: Is there a demand for my product or service offering? Who are my target customers? What is the structure of sales channels? We will provide answers.
If you decide that the overall market situation is favourable for your product or service offering, we will help you develop a successful go-to-market strategy. This allows us to address potential customers or business partners in a targeted way.
Leads, Clients & Revenue
Get in touch with new clients and sales partners! We research, create target lists, contact company targets via different channels and qualify them. We can also do this on a long-term basis as your sales office in Germany.
If your business in Germany thrives, you may decide to establish a permanent presence, for example by setting up a new company or by acquiring an existing firm. We will guide you through the process, and connect you with specialists for tax and legal advice, human resources and real estate.
In addition to helping private sector companies directly, we also work with export promotion organizations, industry clusters and chambers of commerce. We provide them with specific services such as country consulting, assistance with B2B events/trade missions and support the export ambitions of companies.
We not only help companies from outside Germany to enter the German market, we also assist organizations from outside Germany to attract foreign direct investments (FDI) from German companies to their country or region.